Message templates are pre-approved message formats used to send notifications, alerts, and customer service messages outside the 24-hour customer service window. They must be approved by Meta before use.
FAQ
WhatsApp Template Calculator
Calculate your messaging expenditure on WhatsApp Business API based on volume, category, and destination country.
Pricing varies by recipient's country code, per Meta's official rate card.
Utility Template Volume
— select a country
$0.00
Marketing Template Volume
— select a country
$0.00
The prices listed are subject to change by Meta and may vary depending on the recipient's location. For the latest rates and updates, refer to Meta's official pricing page →
FAQ
Your questions, answered
Common questions about WhatsApp Business API pricing
Marketing templates include promotions, offers, product launches, and informational updates sent by the business. They are always charged per delivered message, regardless of any open conversation window.
Utility templates cover transactional updates such as order confirmations, shipping notifications, appointment reminders, and account alerts. They are free when sent within an open 24-hour service window, otherwise charged per delivered message.
Free-form messages are non-template messages (text, images, documents, etc.) you can send only inside an open 24-hour customer service window. These messages are always free.
When a user messages your business, a 24-hour window opens during which you can reply with free-form and utility messages at no cost. The window resets every time the user sends a new message.
Effective July 1, 2025, Meta charges per delivered template message based on the template category (Marketing, Utility, Authentication) and the recipient's country code.
Yes. All messages sent from a WhatsApp user to your business are completely free of charge.
No. Free-form messages and utility templates sent within an open 24-hour service window are free. Marketing templates and templates sent outside the service window are charged.
Use this calculator: pick the destination country, then enter your expected monthly volumes for utility and marketing templates. The total reflects Meta's current per-message rates for that market.